Stryde first opened its doors in Ballarat, Victoria in November 2007 with a philosophy of providing its customers with shoes and accessories that were different and unique - products that weren’t found on every shopping strip and major retail chain.

The range of that Stryde offers its customers is hand-selected from some of Europe’s finest, independently owned and operated boutique fashion houses making the store a destination for women who want quality products that stand out from the crowd.

Stryde understands that women today want wardrobe choices which not only have longevity and simplicity but are also adaptable to their own unique and personal style.

The Team

Sarah Knowles, Managing Director

Being surrounded by beautiful shoes and accessories is a dream for most women. Sarah made it her reality in November 2007 when she opened the business in her home town of Ballarat, Victoria. Her background in marketing and client liaisons gave her the ability to see an opportunity in the marketplace to not only offer a unique and exclusive range of European women’s footwear and accessories, but also provide a shopping experience that surpassed the expectation of her clients.

With the launch of Stryde's online store in April 2011, women from all around Australia were able to benefit from the beautiful, hand selected range of shoes and accessories that make Stryde such a desirable fashion and shopping destination.

Bernadette Coon, Fashion Consultant – Ballarat

Bernadette’s experience in fashion retail started when she was a young girl. Her styling services and attention to detail are paramount in her ability to put together looks for any occasion and many of Stryde’s clients return regularly for her expertise.

Natalie Swinton, Fashion Consultant – Ballarat

Natalie brings to Stryde 4 years experience of high end retail and customer service. Her bubbly nature, friendly outlook and 'can-do' attitude are a perfect match to Stryde's values and she is a true asset to the Ballarat store.