PURPLE GINGER burst onto the fashion scene in 2009 with a distinctive and modern take on contemporary women’s wear that is at once feminine and hard edged, versatile and easy to wear, fashion-forward and affordable.

Designed in Australia, the Sydney-based label has won many fans due to its quality fabrication, unique design, quirky prints and up-to-the-minute detailing, as well as capturing the attention of Australia’s top fashion magazines and media personalities alike.

The label has a relaxed design sensibility that makes it perfect for everyday wear, yet is special enough to capture anyone’s attention with highlight pieces that will make any girl stand out from the crowd.

PURPLE GINGER’s fresh, fun, and flirty approach to dressing is never fussy or boring, keeping in mind a girl’s need for individuality and freedom to mix and match garments to create her own individual style.